Four reasons that explain why sales for swim and activewear are up, way up!
Despite uncertainties surrounding Covid 19, one thing is clear, it hasn’t impacted global demand for swimwear, gym clothes and general fitness wear. We have a few thoughts why this may be the case.
- People seem eager to go back to the gym and burn some of the excess calories they may have accumulated during the lockdown. According to companies like Unilever, sales of ice-cream consumed at home increased by as much as 30% compared to previous years. The higher consumption of “feel good” snacks in general coupled with heightened stress may have led to accumulating some extra pounds. Proof of this is the increase in demand for online training platforms and personal fitness coaches. Exercise equipment companies such a “Peleton,” which stream live workouts on demand, are having difficulties supplying stationary bicycles.
- One client said, “with so many restrictions in place, we don’t have many choices other than to work out or go to the beach.”
- Covid-19, more than others, affects people with medical preconditions such as diabetes, being overweight or having irregular blood pressure. Anyone with medical preconditions are more vulnerable to disease and therefore forced them to place a higher importance on diet, exercise and health in general. A heightened sense of well-being is now on the radar of many more people.
- With more people working remotely from home or layed off from work, online businesses are growing tremendously. Something that was a dream or in the back of the mind of thousands if not millions of people, now represents an opportunity to launch an ecommerce website.
Without a doubt, there’s a growing opportunity to buy and resell sportswear and swimwear. We don’t see this demand abating anytime soon.